"Marketing"

Artwork by Elisa Insua

Marketing

There’s a poet

from my country

Do you know him?

Of course you do.

Everyone knows him

And for good reason.

He gave us the line

“All I want is boundless love.”

There’s another poet,

Me, who

No one knows

And for no reason.

Or maybe the reason is

Marketing.

You’ve gotta put yourself

out there, they say.

Get in front of where

eyeballs search.

Do they have awareness

Of you?

Of this poetry

What’s your Call-to-Action?

What metric could measure

this campaign? What strategy?

If I hashtag Frank O’Hara

Is that a celebrity endorsement?

If you, too, want boundless

love maybe you’ll give me

the million and first heart

his immortal life earned us all.

But I don’t do it

Because I don’t want it.

(That symbol

turned

common and meaningless

though daily scores of

Tap tap, tap tap...)

It’s your real heart I want

Beat beat beating

with my song inside.

Everything is quantifiable

they say. I say,

that sum

of divided attention

tossed fast out the glass window

in the palm of your hand

has no value to me

for this reason:

All my poems

are love

poems that make no sense

because love makes us

no sense

and also

Love is

the only sense there is.

So really this poem is about

Truth and God

knows there’s no

market for that.

Infinity is not a number;

Love is not quantifiable.

But I do wonder

If tag you on Instagram

Would you repost me?

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